“In video editing and production, video encoding is the process of preparing the video for output, the digital video is encoded to meet proper formats and specifications for recording and playback through video encoder software.” The terms are often wrongly used interchangeably but are not the same.
They both have to do with transforming video files to make them streamable. transcoding is two very similar processes. Transcoding: The BasicsĮncoding is used for changing the file format, and transcoding is for creating multiple sizes of the same file.Įncoding vs. The solution? You’ve got to convert the files into streamable formats, where encoding and transcoding come into play. More options may sound better, but here’s the problem: hardly any of these formats will play for viewers on internet browsers because they’re not designed for streaming. These include H.264, DV and HDC, AVCHD (a variant of H.264), MPEG-2, ProRes, and various RAW formats (BlackMagic, Red Raw, ProRes Raw, etc.). Modern video cameras record files in a confusing array of formats.
The Confusing Array of Modern File Formatsīefore diving into all things encoding and transcoding, it is essential to recognize these processes’ importance.
Transcoding and encoding are two essential processes that help broadcasters maintain high-quality streams. Video quality is so essential that OTT broadcasters risk revenue losses of up to 25% when their streaming quality is compromised. Online video streaming quality plays a massive role in the viewer experience.
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